While Amazon is working with established developers, it's also quietly building its own game-making studio.
These fundamentally create less friction between the game provider, the developer and the user. "They're looking at formats of the future, which are much more open and support a wider variety of business models. "I think we're going to see Amazon's name pop up more and more," adds Taylor. There's developer interest and they're aggressively gathering content."
McNealy, founder of Digital World Research. And that's fair, since Fire TV will largely bring tablet games to the television.īut analysts say this could be the start of a larger move into gaming. Read More Software and mobile big at 2014 E3 showĪmazon downplayed the disruptive potential of Fire TV during its introduction, noting it wasn't trying to make a game console to take on Microsoft's Xbox or Sony's PlayStation. "Amazon may be the biggest player who's not at E3," said John Taylor, managing director of Arcadia Investment. The company does not have a formal presence at the E3 trade show for the gaming industry, but it will nonetheless cast a shadow on the show floor.
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In addition to a music, movie and television streaming device, Fire TV is also being positioned as a gaming system-one that has the backing of Electronic Arts, Ubisoft, Sega and Disney. The launch of Fire TV was a shot across the bow of not only Roku, Apple and Google, but to console makers as well. Just as video game publishers and console makers are getting used to the disruption Apple and Google brought to the industry, another shake-up might be looming.Īmazon, which previously only sniffed around the edges of the gaming world, seems to be positioning itself to become a much bigger player.